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Who Are We?

Cheryl and Karl

 

"Delete the negative - accentuate the positive!" - Donna Karan

 

A first impression is exactly that - the impression created when meeting someone for the first time. However, first impressions are lasting, and we don't get a second chance to recreate them. Unfair, but that's the way it is.

Fact: Other people form an opinion of you within 40 seconds of meeting you!

 

The impression you create is based on:

55% - the way you look (i.e. are dressed)
38% - the way you physically present yourself (body language)
7% - what you say

 

Cheryl Lampard
Founder and principal consultant of Style Matters International. Twenty years of experience gained with some of the world's leading multi-national corporations, together with running her own fashion, textile and retail business gives Cheryl a great insight into the needs and demands of today's fast changing world. Cheryl's love of fashion, eye for colour and knowledge of garment cut has given her a unique perspective as a qualified style consultant. Cheryl is an Affiliate Member of The Federation of Image Consultants, a member of the Association of Image Consultants International and holds the International Make-up Association's Diploma from the London School of Beauty & Make-up. Cheryl’s professional eye and caring approach will enable you to revitalize your appearance and maximize your wardrobe – achieving the first 55%.

Karl M. Gibbons
As a lifestyle coach teaching personal development and assertiveness, Karl has taught hundreds of people how to develop a positive attitude and improve their self-esteem, enabling them to set and achieve new horizons. His programs are designed to help you become more effective by using ‘how to’ techniques, developing not only the skills to succeed, but also the ‘will to win’.  Karl's expertise will empower you to achieve the remaining 45%!

Karl is a graduate of Stafford College of Art and Design where he studied fashion design. His career then took him into fashion management where he worked for some of the UK's leading high street fashion chains. His experience covers a wide spectrum of international management and marketing across a variety of sectors. Karl has lectured extensively throughout the UK, Europe, Australia, Japan and USA, as well as writing for many specialist publications. With over thirty years’ experience, Karl is uniquely placed to help Style Matters International's clients achieve their full potential.